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ai-podcast/make_x_launch_assets.py
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lukeandClaude Opus 5 9d49b013c2 Track deploy, social, and Reaper scripts 
Scripts already referenced from CLAUDE.md but never committed: deploy_searxng.sh
(which stands up the SearXNG instance Devon's web_search depends on),
post_milestone.py, generate_milestone_images.py, make_x_launch_assets.py,
schedule_x_launch.py, download_music.py, and the Reaper bleep-selection script.

Co-Authored-By: Claude Opus 5 <noreply@anthropic.com>
2026-08-14 04:23:53 -05:00

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#!/usr/bin/env python3
"""Generate all visual assets for the X/Twitter launch campaign.
Creates:
1. X header image (1500x500)
2. 7 branded quote cards (1080x1080 + 1200x675)
3. "Welcome to the show" intro graphic
4. "Leave us a review" graphic
Usage:
python make_x_launch_assets.py
"""
import os
from PIL import Image, ImageDraw, ImageFont
SCRIPT_DIR = os.path.dirname(os.path.abspath(__file__))
COVER = os.path.join(SCRIPT_DIR, "website/images/cover.png")
OUT_DIR = os.path.join(SCRIPT_DIR, "social_posts/x_launch")
# Brand colors
BG = (18, 13, 7)
ACCENT = (232, 121, 29)
WHITE = (255, 255, 255)
MUTED = (175, 165, 150)
LIGHTER = (220, 215, 205)
DARK_PANEL = (30, 22, 12)
ACCENT_DIM = (140, 75, 18)
# macOS system fonts
FONT_BLACK = "/System/Library/Fonts/Supplemental/Arial Black.ttf"
FONT_BOLD = "/System/Library/Fonts/Supplemental/Arial Bold.ttf"
FONT_REG = "/System/Library/Fonts/Supplemental/Arial.ttf"
FONT_ITALIC = "/System/Library/Fonts/Supplemental/Arial Italic.ttf"
def font(path, size):
return ImageFont.truetype(path, size)
def text_size(draw, text, f):
bb = draw.textbbox((0, 0), text, font=f)
return bb[2] - bb[0], bb[3] - bb[1]
def paste_cover(img, x, y, size, radius=16):
cover = Image.open(COVER).resize((size, size), Image.LANCZOS)
mask = Image.new("L", (size, size), 0)
ImageDraw.Draw(mask).rounded_rectangle([0, 0, size, size], radius=radius, fill=255)
img.paste(cover, (x, y), mask)
def wrap_text_centered(draw, text, center_x, y, max_w, f, fill, line_gap=10):
"""Word-wrap text, centered on each line. Returns y below last line."""
words = text.split()
lines = []
cur = ""
for word in words:
test = f"{cur} {word}".strip()
tw, _ = text_size(draw, test, f)
if tw > max_w and cur:
lines.append(cur)
cur = word
else:
cur = test
if cur:
lines.append(cur)
for line in lines:
tw, th = text_size(draw, line, f)
draw.text((center_x - tw // 2, y), line, font=f, fill=fill)
y += th + line_gap
return y
def wrap_text_left(draw, text, x, y, max_w, f, fill, line_gap=10):
"""Word-wrap text, left-aligned. Returns y below last line."""
words = text.split()
lines = []
cur = ""
for word in words:
test = f"{cur} {word}".strip()
tw, _ = text_size(draw, test, f)
if tw > max_w and cur:
lines.append(cur)
cur = word
else:
cur = test
if cur:
lines.append(cur)
for line in lines:
_, th = text_size(draw, line, f)
draw.text((x, y), line, font=f, fill=fill)
y += th + line_gap
return y
def measure_wrap_height(draw, text, max_w, f, line_gap=10):
"""Measure how tall wrapped text would be without drawing."""
words = text.split()
lines = []
cur = ""
for word in words:
test = f"{cur} {word}".strip()
tw, _ = text_size(draw, test, f)
if tw > max_w and cur:
lines.append(cur)
cur = word
else:
cur = test
if cur:
lines.append(cur)
total = 0
for line in lines:
_, th = text_size(draw, line, f)
total += th + line_gap
return total
def accent_bars(draw, w, h, thickness):
draw.rectangle([0, 0, w, thickness], fill=ACCENT)
draw.rectangle([0, h - thickness, w, h], fill=ACCENT)
def center_text(draw, text, y, canvas_w, f, fill):
tw, th = text_size(draw, text, f)
draw.text(((canvas_w - tw) // 2, y), text, font=f, fill=fill)
return y + th
# ── 1. X HEADER (1500x500) ──────────────────────────────────────────
def make_header():
W, H = 1500, 500
img = Image.new("RGB", (W, H), BG)
draw = ImageDraw.Draw(img)
# Amber accent bars
accent_bars(draw, W, H, 6)
# Subtle amber glow on left
for i in range(200):
alpha = int(18 * (1 - i / 200))
draw.rectangle([0, 0, i, H], fill=(18 + alpha, 13 + alpha // 2, 7))
# Cover art — right side
cover_size = 340
cover_x = W - cover_size - 60
cover_y = (H - cover_size) // 2
paste_cover(img, cover_x, cover_y, cover_size, 20)
# Left side content
mx = 80
cy = 100
# Show name
draw.text((mx, cy), "LUKE AT THE ROOST", font=font(FONT_BLACK, 72), fill=WHITE)
cy += 90
# Tagline
draw.text((mx, cy), "Late-Night Call-In Radio", font=font(FONT_REG, 36), fill=ACCENT)
cy += 50
draw.text((mx, cy), "Powered by AI", font=font(FONT_BOLD, 30), fill=MUTED)
cy += 55
# Divider line
draw.rectangle([mx, cy, mx + 400, cy + 3], fill=ACCENT)
cy += 20
# Info line
draw.text((mx, cy), "New episodes daily | lukeattheroost.com",
font=font(FONT_REG, 24), fill=MUTED)
img.save(os.path.join(OUT_DIR, "x_header_1500x500.png"), quality=95)
print("Created: x_header_1500x500.png")
# ── 2. QUOTE CARDS ──────────────────────────────────────────────────
QUOTES = [
{
"quote": "Everybody is a fake. We're all fakes. Nobody knows what's going on and none of us deserve a goddamn thing. We're lucky to be here at all.",
"caller": "Luke",
"episode": "Ep. 2",
"slug": "were_all_fakes",
},
{
"quote": "When my hands are busy, my head is quiet.",
"caller": "Frank",
"episode": "Ep. 12",
"context": "on building bird houses after losing his wife",
"slug": "hands_busy_head_quiet",
},
{
"quote": "I've been using stoicism backwards\u2014as an excuse not to try instead of finding peace after I've actually done something. That's not stoicism, that's just being a coward with a fancy excuse.",
"caller": "Caller",
"episode": "Ep. 19",
"slug": "stoicism_backwards",
},
{
"quote": "You're right. I am a computer-generated AI caller. And you're sitting there alone talking to me at midnight like it's a real conversation.",
"caller": "AI Caller",
"episode": "Ep. 24",
"slug": "ai_caller_reveal",
},
{
"quote": "I burned my second marriage to the ground doing exactly what you're doing. My ex-wife didn't leave because I wasn't making money\u2014she left because I wasn't there.",
"caller": "Mikey",
"episode": "Ep. 22",
"slug": "burned_my_marriage",
},
{
"quote": "My mom said all she wants is to see her kids eat cake together. That's it. Just cake.",
"caller": "Caller",
"episode": "Ep. 30",
"context": "on a dying mother's final wish",
"slug": "just_eat_cake",
},
{
"quote": "I told my sister I had prostate cancer to get out of her fourth wedding. Now there's been a GoFundMe, a pancake breakfast fundraiser, and my cousin shaved his head for me.",
"caller": "Caller",
"episode": "Ep. 32",
"slug": "faked_cancer_wedding",
},
]
def make_quote_square(q, idx):
W = 1080
img = Image.new("RGB", (W, W), BG)
draw = ImageDraw.Draw(img)
accent_bars(draw, W, W, 6)
mx = 70
max_w = W - mx * 2
# Header bar
draw.text((mx, 40), "LUKE AT THE ROOST", font=font(FONT_BOLD, 22), fill=ACCENT)
paste_cover(img, W - 120, 30, 70, 10)
# Font size — aggressive scaling for short quotes
quote_len = len(q["quote"])
if quote_len < 55:
qfont_size = 72
elif quote_len < 100:
qfont_size = 56
elif quote_len < 150:
qfont_size = 44
else:
qfont_size = 38
qfont = font(FONT_BOLD, qfont_size)
line_gap = 16
# Measure total content block height to center it
open_quote_h = 80
quote_gap = 20
quote_h = measure_wrap_height(draw, q["quote"], max_w, qfont, line_gap=line_gap)
close_quote_h = 78 # glyph + attribution inline
attr_gap = 0
divider_h = 0
attr_h = 0
context_h = 35 if "context" in q else 0
total_h = open_quote_h + quote_gap + quote_h + close_quote_h + attr_gap + divider_h + attr_h + context_h
# Center between header (y=90) and footer (y=W-70)
avail_top = 100
avail_bottom = W - 80
avail_h = avail_bottom - avail_top
y = avail_top + (avail_h - total_h) // 2
# Opening quote mark
draw.text((mx - 15, y), "\u201c", font=font(FONT_BLACK, 100), fill=ACCENT_DIM)
y += open_quote_h + quote_gap
# Quote text
y = wrap_text_left(draw, q["quote"], mx, y, max_w, qfont, WHITE, line_gap=line_gap)
# Closing quote mark + attribution
close_y = y + 8
draw.text((mx - 15, close_y), "\u201d", font=font(FONT_BLACK, 80), fill=ACCENT_DIM)
attr = f"\u2014 {q['caller']}, {q['episode']}"
draw.text((mx + 70, close_y + 25), attr, font=font(FONT_BOLD, 28), fill=ACCENT)
y = close_y + 70
if "context" in q:
draw.text((mx, y), q["context"], font=font(FONT_ITALIC, 24), fill=MUTED)
# Footer
footer_y = W - 70
center_text(draw, "lukeattheroost.com \u00b7 Spotify \u00b7 Apple Podcasts \u00b7 YouTube",
footer_y, W, font(FONT_REG, 20), MUTED)
fname = f"quote_{idx + 1}_{q['slug']}_square.png"
img.save(os.path.join(OUT_DIR, fname), quality=95)
print(f"Created: {fname}")
def make_quote_landscape(q, idx):
W, H = 1200, 675
img = Image.new("RGB", (W, H), BG)
draw = ImageDraw.Draw(img)
accent_bars(draw, W, H, 5)
mx = 55
max_w = W - mx * 2
# Header
draw.text((mx, 28), "LUKE AT THE ROOST", font=font(FONT_BOLD, 18), fill=ACCENT)
paste_cover(img, W - 90, 22, 52, 8)
# Font size — aggressive scaling for short quotes
quote_len = len(q["quote"])
if quote_len < 55:
qfont_size = 52
elif quote_len < 100:
qfont_size = 42
elif quote_len < 150:
qfont_size = 34
else:
qfont_size = 28
qfont = font(FONT_BOLD, qfont_size)
# Measure total content block height
open_quote_h = 55
quote_gap = 15
quote_h = measure_wrap_height(draw, q["quote"], max_w, qfont, line_gap=10)
close_quote_h = 60 # glyph + attribution inline
attr_gap = 0
divider_h = 0
attr_h = 0
context_h = 30 if "context" in q else 0
total_h = open_quote_h + quote_gap + quote_h + close_quote_h + attr_gap + divider_h + attr_h + context_h
# Center between header (y=65) and footer (y=H-50)
avail_top = 65
avail_bottom = H - 55
avail_h = avail_bottom - avail_top
y = avail_top + (avail_h - total_h) // 2
# Opening quote mark
draw.text((mx - 10, y), "\u201c", font=font(FONT_BLACK, 72), fill=ACCENT_DIM)
y += open_quote_h + quote_gap
# Quote text
y = wrap_text_left(draw, q["quote"], mx, y, max_w, qfont, WHITE, line_gap=10)
# Closing quote + attribution
close_y = y + 5
draw.text((mx - 10, close_y), "\u201d", font=font(FONT_BLACK, 60), fill=ACCENT_DIM)
attr = f"\u2014 {q['caller']}, {q['episode']}"
draw.text((mx + 55, close_y + 18), attr, font=font(FONT_BOLD, 22), fill=ACCENT)
y = close_y + 55
if "context" in q:
draw.text((mx, y), q["context"], font=font(FONT_ITALIC, 19), fill=MUTED)
# Footer
footer_y = H - 50
center_text(draw, "lukeattheroost.com \u00b7 Spotify \u00b7 Apple Podcasts \u00b7 YouTube",
footer_y, W, font(FONT_REG, 17), MUTED)
fname = f"quote_{idx + 1}_{q['slug']}_twitter.png"
img.save(os.path.join(OUT_DIR, fname), quality=95)
print(f"Created: {fname}")
# ── 3. WELCOME TO THE SHOW ──────────────────────────────────────────
def make_welcome_square():
W = 1080
img = Image.new("RGB", (W, W), BG)
draw = ImageDraw.Draw(img)
accent_bars(draw, W, W, 8)
cx = W // 2
# Cover art — centered, large
cover_size = 280
paste_cover(img, cx - cover_size // 2, 60, cover_size, 24)
y = 60 + cover_size + 40
# Title
y = wrap_text_centered(draw, "WELCOME TO THE SHOW", cx, y, W - 120,
font(FONT_BLACK, 64), WHITE, line_gap=12)
y += 20
# Divider
draw.rectangle([cx - 60, y, cx + 60, y + 4], fill=ACCENT)
y += 30
# Description
desc = "Late-night call-in radio powered entirely by AI. Real conversations with AI callers about life, love, and everything in between."
y = wrap_text_centered(draw, desc, cx, y, W - 140,
font(FONT_REG, 30), LIGHTER, line_gap=12)
y += 30
# Features
features = [
"New episodes daily",
"AI-generated callers with real personalities",
"Unscripted. Unfiltered. Unpredictable.",
]
for feat in features:
line = f"\u2022 {feat}"
tw, th = text_size(draw, line, font(FONT_REG, 26))
draw.text((cx - tw // 2, y), line, font=font(FONT_REG, 26), fill=MUTED)
y += th + 14
y += 20
# CTA
cta = "FOLLOW @LUKEATTHEROOST"
cta_font = font(FONT_BOLD, 32)
tw, th = text_size(draw, cta, cta_font)
px, py = 28, 16
box_w = tw + px * 2
box_h = th + py * 2
box_x = cx - box_w // 2
draw.rounded_rectangle([box_x, y, box_x + box_w, y + box_h],
radius=10, fill=ACCENT)
draw.text((box_x + px, y + py), cta, font=cta_font, fill=BG)
y += box_h + 24
# Footer
center_text(draw, "lukeattheroost.com", y, W, font(FONT_REG, 22), MUTED)
img.save(os.path.join(OUT_DIR, "welcome_to_the_show_square.png"), quality=95)
print("Created: welcome_to_the_show_square.png")
def make_welcome_landscape():
W, H = 1200, 675
img = Image.new("RGB", (W, H), BG)
draw = ImageDraw.Draw(img)
accent_bars(draw, W, H, 6)
# Cover art — left side
cover_size = 260
cover_x, cover_y = 50, (H - cover_size) // 2
paste_cover(img, cover_x, cover_y, cover_size, 20)
# Right side content
rx = cover_x + cover_size + 50
max_w = W - rx - 50
y = 60
# Title
y = wrap_text_left(draw, "WELCOME TO THE SHOW", rx, y, max_w,
font(FONT_BLACK, 48), WHITE, line_gap=10)
y += 16
# Divider
draw.rectangle([rx, y, rx + 80, y + 3], fill=ACCENT)
y += 20
# Description
desc = "Late-night call-in radio powered entirely by AI. Real conversations with AI callers about life, love, and everything in between."
y = wrap_text_left(draw, desc, rx, y, max_w,
font(FONT_REG, 22), LIGHTER, line_gap=10)
y += 20
# Features
features = [
"New episodes daily",
"AI callers with real personalities",
"Unscripted. Unfiltered. Unpredictable.",
]
for feat in features:
line = f"\u2022 {feat}"
draw.text((rx, y), line, font=font(FONT_REG, 20), fill=MUTED)
y += 32
y += 10
# CTA
cta = "FOLLOW @LUKEATTHEROOST"
cta_font = font(FONT_BOLD, 24)
tw, th = text_size(draw, cta, cta_font)
px, py = 22, 12
draw.rounded_rectangle([rx, y, rx + tw + px * 2, y + th + py * 2],
radius=8, fill=ACCENT)
draw.text((rx + px, y + py), cta, font=cta_font, fill=BG)
# Footer
center_text(draw, "lukeattheroost.com \u00b7 Spotify \u00b7 Apple Podcasts \u00b7 YouTube",
H - 45, W, font(FONT_REG, 17), MUTED)
img.save(os.path.join(OUT_DIR, "welcome_to_the_show_twitter.png"), quality=95)
print("Created: welcome_to_the_show_twitter.png")
# ── 4. LEAVE US A REVIEW ────────────────────────────────────────────
def make_review_square():
W = 1080
img = Image.new("RGB", (W, W), BG)
draw = ImageDraw.Draw(img)
accent_bars(draw, W, W, 8)
cx = W // 2
# Cover art
cover_size = 200
paste_cover(img, cx - cover_size // 2, 55, cover_size, 20)
y = 55 + cover_size + 35
# Title
y = wrap_text_centered(draw, "LOVE THE SHOW?", cx, y, W - 120,
font(FONT_BLACK, 64), WHITE, line_gap=12)
y += 10
y = wrap_text_centered(draw, "LEAVE US A REVIEW", cx, y, W - 120,
font(FONT_BLACK, 64), ACCENT, line_gap=12)
y += 30
# Divider
draw.rectangle([cx - 50, y, cx + 50, y + 3], fill=ACCENT)
y += 30
# Body text
body = "Reviews help new listeners find the show. If Luke at the Roost has made you laugh, think, or question your life choices\u2014take 30 seconds to leave a rating."
y = wrap_text_centered(draw, body, cx, y, W - 140,
font(FONT_REG, 28), LIGHTER, line_gap=12)
y += 35
# Stars
stars = "\u2605 \u2605 \u2605 \u2605 \u2605"
center_text(draw, stars, y, W, font(FONT_REG, 52), ACCENT)
y += 70
# Platforms
platforms = ["Apple Podcasts", "Spotify", "YouTube", "Podchaser"]
for plat in platforms:
tw, th = text_size(draw, plat, font(FONT_BOLD, 26))
px, py = 30, 12
box_w = tw + px * 2
box_x = cx - box_w // 2
draw.rounded_rectangle(
[box_x, y, box_x + box_w, y + th + py * 2],
radius=8, fill=DARK_PANEL, outline=ACCENT_DIM, width=2,
)
draw.text((box_x + px, y + py), plat, font=font(FONT_BOLD, 26), fill=LIGHTER)
y += th + py * 2 + 12
# Footer
center_text(draw, "lukeattheroost.com", W - 65, W, font(FONT_REG, 20), MUTED)
img.save(os.path.join(OUT_DIR, "leave_a_review_square.png"), quality=95)
print("Created: leave_a_review_square.png")
def make_review_landscape():
W, H = 1200, 675
img = Image.new("RGB", (W, H), BG)
draw = ImageDraw.Draw(img)
accent_bars(draw, W, H, 6)
# Cover art — left
cover_size = 200
cover_x, cover_y = 50, (H - cover_size) // 2
paste_cover(img, cover_x, cover_y, cover_size, 16)
# Right content
rx = cover_x + cover_size + 50
max_w = W - rx - 50
y = 50
# Title
y = wrap_text_left(draw, "LOVE THE SHOW?", rx, y, max_w,
font(FONT_BLACK, 48), WHITE, line_gap=8)
y += 6
y = wrap_text_left(draw, "LEAVE US A REVIEW", rx, y, max_w,
font(FONT_BLACK, 48), ACCENT, line_gap=8)
y += 16
# Stars
stars = "\u2605 \u2605 \u2605 \u2605 \u2605"
draw.text((rx, y), stars, font=font(FONT_REG, 40), fill=ACCENT)
y += 55
# Body
body = "Reviews help new listeners find the show. Take 30 seconds to leave a rating\u2014it makes a huge difference."
y = wrap_text_left(draw, body, rx, y, max_w,
font(FONT_REG, 22), LIGHTER, line_gap=10)
y += 25
# Platform pills — inline
platforms = ["Apple Podcasts", "Spotify", "YouTube", "Podchaser"]
pill_x = rx
pill_font = font(FONT_BOLD, 19)
for plat in platforms:
tw, th = text_size(draw, plat, pill_font)
px, py = 16, 8
pill_w = tw + px * 2
if pill_x + pill_w > W - 50:
pill_x = rx
y += th + py * 2 + 10
draw.rounded_rectangle(
[pill_x, y, pill_x + pill_w, y + th + py * 2],
radius=6, fill=DARK_PANEL, outline=ACCENT_DIM, width=2,
)
draw.text((pill_x + px, y + py), plat, font=pill_font, fill=LIGHTER)
pill_x += pill_w + 10
# Footer
center_text(draw, "lukeattheroost.com", H - 40, W, font(FONT_REG, 17), MUTED)
img.save(os.path.join(OUT_DIR, "leave_a_review_twitter.png"), quality=95)
print("Created: leave_a_review_twitter.png")
# ── MAIN ─────────────────────────────────────────────────────────────
def main():
os.makedirs(OUT_DIR, exist_ok=True)
print("\n=== X Launch Campaign Assets ===\n")
print("--- Header ---")
make_header()
print("\n--- Quote Cards ---")
for i, q in enumerate(QUOTES):
make_quote_square(q, i)
make_quote_landscape(q, i)
print("\n--- Welcome to the Show ---")
make_welcome_square()
make_welcome_landscape()
print("\n--- Leave a Review ---")
make_review_square()
make_review_landscape()
print(f"\nAll assets saved to: {OUT_DIR}/")
print(f"Total files: {len(os.listdir(OUT_DIR))}")
if __name__ == "__main__":
main()
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