Track design and implementation plans

Seven plan documents covering the website JS infrastructure, show theme, caller
quality overhaul, cost dashboard, the Alpine relocation, and caller variety plus
Devon's search — the record of why the current architecture looks the way it
does. Plus the press release draft.

Co-Authored-By: Claude Opus 5 <noreply@anthropic.com>

press_release.md

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+# Press Release
+
+**FOR IMMEDIATE RELEASE**
+
+## New Podcast "Luke at the Roost" Blends AI-Generated Callers with Live Radio Format, Creating a One-of-a-Kind Late-Night Show
+
+*Every caller is a unique AI character with a full backstory, personality, and speaking style — and real listeners can call in too*
+
+**Lordsburg, NM — February 27, 2026** — "Luke at the Roost," a late-night call-in talk show hosted by Luke MacNeil, is redefining what a podcast can be by combining real-time AI-generated callers with traditional live radio. Now 23 episodes in, the show has built a loyal following with its unpredictable conversations, genuine emotional depth, and a cast of characters that listeners have come to know by name.
+
+### A New Kind of Call-In Show
+
+Unlike traditional podcasts that rely on scripted segments or pre-recorded interviews, Luke at the Roost generates every AI caller in real time. Each one arrives with a complete identity — name, age, job, hometown, speaking style, and a specific reason for calling. Some are nervous first-timers. Others are regulars who remember past conversations and reference previous episodes. The result is a show that feels like tuning into a real late-night radio station in the American Southwest.
+
+"The whole point is that these conversations feel real," said MacNeil. "The AI doesn't read from a script. Neither do I. We're just two people talking, and sometimes it goes somewhere neither of us expected."
+
+### Real Callers Welcome
+
+The show isn't AI-only. Real listeners can call in live at **208-439-LUKE (208-439-5853)** or email submissions@lukeattheroost.com. The mix of AI-generated and human callers creates an atmosphere where the line between the two becomes part of the fun.
+
+### Built from Scratch
+
+The entire technical infrastructure — from the AI caller generator with over 1,000 unique calling reasons, to the multi-track recording system, voice synthesis pipeline, and automated post-production — was built custom by MacNeil. Episodes go through professional-grade audio processing including compression, music ducking, stereo mixing, and broadcast-standard loudness normalization before being automatically published to all major podcast platforms.
+
+### Where to Listen
+
+Luke at the Roost is available on all major podcast platforms:
+
+- **Website**: https://lukeattheroost.com
+- **Spotify**: https://open.spotify.com/show/0ZrpMigG1fo0CCN7F4YmuF
+- **Apple Podcasts**: https://podcasts.apple.com/us/podcast/luke-at-the-roost/id1875205848
+- **YouTube**: https://www.youtube.com/watch?v=xryGLifMBTY&list=PLGq4uZyNV1yYH_rcitTTPVysPbC6-7pe-
+- **Discord**: https://discord.gg/5CnQZxDM
+
+### About MacNeil Media Group
+
+MacNeil Media Group is an independent media company focused on experimental audio and AI-driven content. Luke at the Roost is its flagship production.
+
+### Media Contact
+
+Luke MacNeil
+luke@lukeattheroost.com
+https://lukeattheroost.com
+
+---
+
+### Summary (for submission forms)
+
+**Headline**: New Podcast "Luke at the Roost" Blends AI-Generated Callers with Live Radio Format
+
+**Summary (short)**: Luke at the Roost is a late-night call-in talk show where every caller is a unique AI-generated character with a full backstory and personality. Real listeners can call in too. 23 episodes in, the show has built a following with its unpredictable conversations and genuine emotional depth.
+
+**Category**: Entertainment / Technology / Podcasting
+
+**Tags**: podcast, AI, artificial intelligence, late-night radio, call-in show, talk show, entertainment technology, indie podcast, New Mexico